Princeton University Library Catalog

The Routledge companion to marketing history [electronic resource] / edited by D.G. Brian Jones and Mark Tadajewski.

Format:
Book
Language:
English
Published/​Created:
[New York: Routledge, 2016]
Description:
1 online resource (xix, 475 p.) : ill.
Series:
Routledge companions in business, management and accounting. [More in this series]
Bibliographic references:
Includes bibliographical references and index.
Contents:
1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones -- 2. Ancient and medieval marketing / Eric H. Shaw -- 3. A history of consumption in the United States / Terrence H. Witkowski -- 4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan Schwarzkopf -- 5. Segmentation in practice : an historical overview of the eighteenth and nineteenth centuries / Ronald A. Fullerton -- 6. A history of brand identity protection and brand marketing / Ross D. Petty -- 7. History of packaging / Diana Twede -- 8. Distributive orders : the evolution of North American retailing / Barry E.C. Boothman -- 9. The study of British retail history : progress and agenda / Andrew Alexander -- 10. History of channels of distribution / Robert D. Tamilia -- 11. A history of advertising and sales promotion / Fred K. Beard -- 12. History of selling and sales management / Thomas L. Powers -- 13. In search of macromarketing history : eighteenth-century England as a case in point / Stanley Shapiro -- 14. US antitrust law and the practice of marketing / Ross D. Petty -- 15. EU competition law and the practice of marketing / Andrew D. Pressey -- 16. More than froth and bubble : marketing in Australia, 1788-1969 / Robert Crawford -- 17. Marketing history in Britain : from the ancient to internet eras / Richard A. Hawkins -- 18. Pre-confederation Canadian marketing history / Leighann C. Neilson and Delphin A. Muise -- 19. A history of modern marketing in China / Zhihong Gao -- 20. Towards marketing management : German marketing in the nineteenth and twentieth centuries / Ingo Köhler and Jan Logemann -- 21. History of marketing in India / Hari Sreekumar and Rohit Varman -- 22. Marketing history in Japan : changes in channel leadership / Yumiko Toda -- 23. A history of Danish advertising, market research, and retailing institutions : 1920-1960 / Erik Kloppenborg Madsen -- 24. The history of marketing in Russia / Karen F.A. Fox.
Subject(s):
MarketingHistory [Browse]
Other title(s):
  • Companion to marketing history
  • Routledge handbooks online.
ISBN:
9781315882857 (e-book : PDF)
OCLC:
936379637
Related name:
Other views:
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