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Princeton University Library Catalog
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The attention merchants : the epic scramble to get inside our heads / Tim Wu.
Author
Wu, Tim
[Browse]
Format
Book
Language
English
Published/Created
New York : Knopf, 2016.
Description
1 online resource
Availability
Available Online
Online Content
Details
Subject(s)
Advertising
—
Social aspects
—
History
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Advertising
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Psychological aspects
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History
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Marketing
—
History
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Consumer behavior
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History
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Distributor
OverDrive, Inc
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Summary note
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"-- Provided by publisher.
Notes
Electronic book.
Reproduction note
Electronic reproduction. New York Knopf Doubleday Publishing Group 2016 Available via World Wide Web.
ISBN
9780385352024 (electronic bk.)
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The attention merchants : the epic scramble to get inside our heads / Tim Wu.
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