Levi Strauss : the man who gave blue jeans to the world / Lynn Downey.

Author
Downey, Lynn, 1954- [Browse]
Format
Book
Language
English
Published/​Created
Amherst : University of Massachusetts Press, [2016]
Description
1 online resource

Availability

Available Online

Details

Subject(s)
Summary note
"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation."--Jacket.
Bibliographic references
Includes bibliographical references and index.
Source of description
Description based on print version record.
Contents
  • Enlightened nationalities
  • The fate that has been assigned to me
  • Store-princes
  • A limitless opening for industry and talent
  • Hard labor and wild delights
  • Steamer day
  • Treasonable combinations
  • Our solid merchants
  • "The secratt of them pants is the rivits"
  • Patent riveted clothing
  • Towers of strength
  • Home industry
  • Very strong opinions
  • The best interests of the people of this state
  • For over twenty years
  • All will be sunshine for San Francisco and California
  • A city man
  • Imperishable.
ISBN
  • 9781613764633 ((electronic bk.))
  • 1613764634 ((electronic bk.))
OCLC
963607501
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