Princeton University Library Catalog

Advertising and multilingual repertoires : from linguistic resources to patterns of response / Marco Santello.

Author:
Santello, Marco [Browse]
Format:
Book
Language:
English
Published/​Created:
[New York, NY: Routledge, 2016, , ©2016]
Description:
90 pages : illustrations ; 23 cm
Bibliographic references:
Includes bibliographical references and index.
Contents:
Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
Subject(s):
ISBN:
  • 9781138218253 (hardcover)
  • 1138218251 (hardcover)
  • (electronic book)
LCCN:
2016025444
OCLC:
949987494
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