Details

Subject(s)

• Music—Vocational guidance—United States [Browse]
• Music trade—Vocational guidance—United States [Browse]

Summary note

• "In the last decade, no industry has been through as much upheaval and turmoil as the music industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, How to Make It in the New Music Business becomes not only a brilliantly compiled tutorial on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television--but also a manifesto that encourages musicians to pave their own path. Written in clear, easy-to-follow chapters, Ari Herstand's necessary and definitive handbook promises to redefine what it means to "make it" in the brave new world of professional music, "--WW Norton.
• "Forget everything you think you know about the odds of 'making it' in the music industry. Today, odds mean nothing and success is not about lucky breaks. It's about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, [this book] covers every facet of the 'new' business, including how to: build a grass-roots fan base--and understand the modern fan; book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show; become popular on YouTube, Spotify and SoundCloud; get songs placed in film and television; earn royalties you didn't know existed and reach your crowdfunding goals. Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by 'record men' but by generous, engaged supporters. How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry."--Jacket.

Notes

Includes index.

Bibliographic references

Includes bibliographical references and index.

Contents

• Why music?
• The new industry
• Recording
• The release
• Building a fanbase one fan at a time
• Playing live
• Booking and promotion
• Touring
• How to make real money playing colleges
• Sponsorships and investments
• How to master the Internet --The new asking economy: the difference between asking and begging
• How to get all the royalties you never knew existed (and other business things you need to know)
• How to get music placed in film and television
• Bump everyone else off the cover
• Outro.

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ISBN

• 9781631491504 ((hardcover))
• 1631491504

LCCN

2016037591

OCLC

957223397

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