The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.

Author
Turow, Joseph [Browse]
Format
Book
Language
English
Published/​Created
New Haven : Yale University Press, [2017]
Description
331 pages ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks HF5415.32 .T944 2017 Browse related items Request

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    Subject(s)
    Summary note
    "By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants--including Macy's, Target, and Walmart--is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping"--Publisher's website.
    Bibliographic references
    Includes bibliographical references (pages 277-314) and index.
    Contents
    • A frog slowly boiled
    • The discriminating merchant
    • Toward the data-powered aisle
    • Hunting the mobile shopper
    • Loyalty as bait
    • Personalizing the aisles
    • What now?
    Other title(s)
    How retailers track your shopping, strip your privacy, and define your power
    ISBN
    • 9780300212198 ((cloth ; : alk. paper))
    • 0300212194 ((cloth ; : alk. paper))
    • 9780300234695 ((pbk.))
    • 0300234694 ((pbk.))
    LCCN
    2016947155
    OCLC
    959871776
    Statement on language in description
    Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
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