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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.
Author
Turow, Joseph
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Format
Book
Language
English
Published/Created
New Haven : Yale University Press, [2017]
Description
331 pages ; 24 cm
Availability
Available Online
Ebook Central Perpetual, DDA and Subscription Titles
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
HF5415.32 .T944 2017
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Details
Subject(s)
Consumer profiling
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Consumer behavior
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Marketing
—
Technological innovations
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Customer services
—
Technological innovations
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Summary note
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants--including Macy's, Target, and Walmart--is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow's book is essential reading to understand the future of shopping"--Publisher's website.
Bibliographic references
Includes bibliographical references (pages 277-314) and index.
Contents
A frog slowly boiled
The discriminating merchant
Toward the data-powered aisle
Hunting the mobile shopper
Loyalty as bait
Personalizing the aisles
What now?
Show 4 more Contents items
Other title(s)
How retailers track your shopping, strip your privacy, and define your power
ISBN
9780300212198 ((cloth ; : alk. paper))
0300212194 ((cloth ; : alk. paper))
9780300234695 ((pbk.))
0300234694 ((pbk.))
LCCN
2016947155
OCLC
959871776
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow.
id
99125465431406421