Consumer perception of product risks and benefits / Gerard Emilien, Rolf Weitkunat, Frank Lüdicke, editors.

Format
Book
Language
English
Published/​Created
Cham, Switzerland : Springer, 2017.
Description
xxiv, 596 pages : Illustrationen ; 24 cm

Availability

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Firestone Library - Stacks HF5415.32 .C65867 2017 Browse related items Request

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    Subject(s)
    Summary note
    This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
    Bibliographic references
    Includes bibliographical references.
    Contents
    • Part I: Product Risks; Types of Consumer Products; Risks of Consumer Products; Non-Clinical Research-Based Product Assessment; Clinical Research-Based Product Assessment; Epidemiological Product Assessment; Individual Population Risks; Risk Communication.
    • Part II Perception of product risks and benefits; Comprehension of Products and Messages; Perception of Product Risks; Measuring Risk Perception; The Perception Risk Instrument(PRI); Role of Emotions in Risk Rationality; Temporal Discounting of Future Risks; Cognitive Styles and Personality in Risk Perception.
    • Part III Consumer behavior; Perception, Attitudes, Intentions, Decisions and Actual Behavior; Consumer Products and Consumer Behavior; Consumer Resistance: From Anti-Consumption to Revenge; Motivation; Marketing and Market Research; Consumer Behavior Research Methods; Use, Abuse, and Misuse; Consumer Behavior in Subpopulations.
    • Part VI Regulation and responsibility; Regulatory Prospective for Medicinal products; Manufacturer Responsibilities; Consumer Responsibilities; Society and Policy Maker’s Responsibilities; Consumer Perceptions pf Responsibility.
    ISBN
    • 3319505289
    • 9783319505282
    • 9783319505305 ((electronic book.))
    • 3319505300 ((electronic book.))
    LCCN
    2017934508
    OCLC
    962355568
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