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Baking powder wars : the cutthroat food fight that revolutionized cooking / Linda Civitello.
Author
Civitello, Linda
[Browse]
Format
Book
Language
English
Published/Created
Urbana : University of Illinois Press, [2017]
Description
xi, 252 pages : illustrations ; 23 cm.
Availability
Available Online
JSTOR DDA
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HD9330.B23 U525 2017
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Details
Subject(s)
Baking powder
—
United States
—
History
[Browse]
Baking powder
—
Economic aspects
—
United States
—
History
[Browse]
Series
Heartland foodways
[More in this series]
Summary note
"First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits"--Amazon.com.
Bibliographic references
Includes bibliographical references and index.
Contents
Introduction
The burden of bread: bread before baking powder
The liberation of cake: chemical independence, 1796
The rise of baking powder business: the Northeast, 1856-1876
The advertising war begins: corporate cookbooks, 1876-1888
The cream of tartar wars: battle royal, 1888-1899
The rise of baking powder business: the Midwest, 1880s-1890s
The pure food war: outlaws in Missouri, 1899-1906
The alum war and World War I: "what a fumin' about egg albumen," 1907-1920
The Federal Trade Commission wars: the final federal battle, 1920-1929
The price war: the fight for the national market, 1930-1950
Baking powder today: post-World War II to the twenty-first century.
Show 9 more Contents items
ISBN
9780252041082 ((hardcover ; : alkaline paper))
0252041089 ((hardcover ; : alkaline paper))
9780252082597 ((paperback ; : alkaline paper))
0252082591 ((paperback ; : alkaline paper))
LCCN
2016055808
OCLC
962256932
Other standard number
99976167733
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Baking powder wars : the cutthroat food fight that revolutionized cooking / Linda Civitello.
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