Details

Subject(s)

• Interactive television—Great Britain [Browse]
• Interactive television—Europe [Browse]
• Television—Social aspects—Great Britain [Browse]
• Television—Social aspects—Europe [Browse]

Summary note

"Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift" -- From the publisher.

Bibliographic references

Includes bibliographical references and index.

Contents

• The evolution of interactive TV
• Recasting the active audience
• Entertaining the interactive user: play-along, voting and gossip
• Participating in the news agenda
• Factual television: reinventing the digital public space
• Second screen as multi-platform transmedia storytelling
• Monetising second screen gameplay
• Advertising: "disruption is at a maximum!"
• The future for social participation in TV.

Show 6 more Contents items

Other title(s)

Television and the 2nd screen

ISBN

• 9781138914322 ((hardback ; : alk. paper))
• 1138914320 ((hardback ; : alk. paper))
• 9781138914339 ((pbk. ; : alk. paper))
• 1138914339 ((pbk. ; : alk. paper))
• 9781315690902 ((ebook))
• 131569090X ((ebook))

LCCN

2016015962

OCLC

951172597

Other standard number

• 40026744409

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