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Sports marketing 2018-2019 / by Richard K. Miller and Kelli Washington.
Author
Miller, Richard K. (Richard Kendall), 1946-
[Browse]
Format
Book
Language
English
Εdition
18th edition
Published/Created
Miramar, FL : Richard K. Miller & Associates, [2018]
©2018
Description
1 online resource (584 pages).
Availability
Available Online
Online Content
Details
Subject(s)
Sports
—
United States
—
Marketing
—
Handbooks, manuals, etc
[Browse]
Sports
—
United States
—
Marketing
—
Statistics
[Browse]
Sports
—
Marketing
—
Handbooks, manuals, etc
[Browse]
Sports
—
Marketing
—
Statistics
[Browse]
Marketing research
—
United States
—
Handbooks, manuals, etc
[Browse]
Issuing body
Richard K. Miller & Associates
[Browse]
Richard K. Miller & Associates
[Browse]
Publisher
Richard K. Miller & Associates
[Browse]
Richard K. Miller & Associates
[Browse]
Author
Washington, Kelli D.
[Browse]
Washington, Kelli D.
[Browse]
Library of Congress genre(s)
Handbooks and manuals
[Browse]
Statistics
[Browse]
Getty AAT genre
handbooks
[Browse]
Series
RKMA market research handbook series
[More in this series]
RKMA market research handbook series, 2472-5706
[More in this series]
Summary note
First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
Bibliographic references
Includes bibliographical references (pages 578-584).
Source of description
Online resource; title from PDF title page (RKMA, viewed September 06, 2017).
Contents
PART I. THE U.S. SPORTS MARKET
1. Market Summary
2. Sports Fans
3. Professional Sports
4. Athletes
5. Participation & Recreation
6. Top Sports Cities
7. Sports Brands
PART II. SPORTS MARKET SEGMENTS
8. Advertising & Sponsorships
9. Agents & Agencies
10. Concessions
11. Fantasy Sports
12. Fitness & Health Clubs
13. Game Promotions
14. Licensed Merchandise
15. Memorabilia
16. Sporting Goods
17. Sports Halls Of Fame & Museums
18. Sports Travel
19. Stadiums & Arenas
20. Speedways
21. Ticketing
PART III. SPORTS MEDIA
22. Sports Television Broadcasting
23. Sports Radio
24. Sports Periodicals
25. Newspaper Sports Sections
26. Sports Online
27. Mobile --
PART IV. MAJOR EVENTS
28. All-Star Games
29. College Football Playoff & Bowl Games
30. FIFA World Cup
31. Indianapolis 500
32. Kentucky Derby
33. NBA Finals
34. NCAA Final Four & Tournament
35. Olympic Games
36. Rugby World Cup
37. Stanley Cup
38. Super Bowl
39. World Series
PART V. PROFESSIONAL LEAGUE SPORTS
40. Major League Baseball
41. National Basketball Association
42. National Football League
43. National Hockey League
44. Major League Soccer
45. Premier League
46. UEFA Champions League
47. Major League Lacrosse
48. National Lacrosse League
49. Canadian Football League
50. Arena Football League
51. Minor League Baseball
52. Minor League Hockey
53. NBA Development League
54. North American Soccer League & United Soccer League
PART VI. WOMEN'S LEAGUE SPORTS
55. Women's National Basketball Association
56. Legends Football League
57. National Pro Fastpitch
58. National Women's Hockey League
59. National Women's Soccer League --
PART VII. COLLEGIATE & HIGH SCHOOL SPORTS
60. College Athletic Programs
61. NCAA Sports
62. NCAA Football
63. NCAA Men's Basketball
64. NCAA Women's Basketball
65. High School Sports
66. Youth Team Sports
PART VIII. FIGHTING SPORTS
67. Boxing
68. Ultimate Fighting Championship
69. World Wrestling Entertainment
PART IX. GOLF
70. Golf Participation
71. Men's Tour
72. Women's Tour
73. Major Tournaments
PART X. MOTORSPORTS
74. IndyCar
75. NASCAR
76. Formula One
77. Formula E
78. NHRA Drag Racing
79. United SportsCar Championship
80. World Of Outlaws
81. Motorcycle Racing
PART XI. TENNIS
82. Tennis Participation
83. Men's Tours
84. Women's Tours
85. Major Tournaments --
PART XII. ESPORTS
86. Esports Market Assessment
87. Leagues & Championships
88. Media & Advertising
89. Collegiate Esports
PART XIII. ORGANIZED SPORTS/COMPETITIONS
90. Air Racing
91. America's Cup
92. Bass Fishing & Sportfishing
93. Bowling
94. Competitive Cheerleading
95. Cricket
96. Cycling
97. Dew Tour
98. Dog Shows
99. Equestrian
100. Events For Athletes With Disabilities
101. Figure Skating
102. Fitness & Strength Competitions
103. Gymnastics
104. Horse Racing
105. International Champions Cup
106. Lacrosse
107. Marathons & Endurance Events
108. Mountain Bike Races
109. Rodeo
110. Roller Derby
111. Rowing
112. Rugby
113. Senior Games
114. Skiing & Snowboarding
115. Soccer
116. Softball
117. Sport Climbing
118. State Games
119. Surfing
120. Swimming, Diving & Water Polo
121. Track & Field
122. Triathlons
123. Volleyball
124. World Beach Games
125. X Games
Appendix A. Academic Centers
Appendix B. Analysts
Appendix C. Associations
Appendix D. Periodicals
Appendix E. Sports Commissions.
Show 140 more Contents items
OCLC
1002926306
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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