Sports marketing 2018-2019 / by Richard K. Miller and Kelli Washington.

Author
Miller, Richard K. (Richard Kendall), 1946- [Browse]
Format
Book
Language
English
Εdition
18th edition
Published/​Created
  • Miramar, FL : Richard K. Miller & Associates, [2018]
  • ©2018
Description
1 online resource (584 pages).

Availability

Available Online

Details

Subject(s)
Issuing body
Publisher
Author
Library of Congress genre(s)
Getty AAT genre
Series
Summary note
First published in 1997, this reference provides a current and comprehensive assessment of the sports business in the U.S., including overviews of spectator sports, sports media, professional sports franchises, and marketing.
Bibliographic references
Includes bibliographical references (pages 578-584).
Source of description
Online resource; title from PDF title page (RKMA, viewed September 06, 2017).
Contents
  • PART I. THE U.S. SPORTS MARKET
  • 1. Market Summary
  • 2. Sports Fans
  • 3. Professional Sports
  • 4. Athletes
  • 5. Participation & Recreation
  • 6. Top Sports Cities
  • 7. Sports Brands
  • PART II. SPORTS MARKET SEGMENTS
  • 8. Advertising & Sponsorships
  • 9. Agents & Agencies
  • 10. Concessions
  • 11. Fantasy Sports
  • 12. Fitness & Health Clubs
  • 13. Game Promotions
  • 14. Licensed Merchandise
  • 15. Memorabilia
  • 16. Sporting Goods
  • 17. Sports Halls Of Fame & Museums
  • 18. Sports Travel
  • 19. Stadiums & Arenas
  • 20. Speedways
  • 21. Ticketing
  • PART III. SPORTS MEDIA
  • 22. Sports Television Broadcasting
  • 23. Sports Radio
  • 24. Sports Periodicals
  • 25. Newspaper Sports Sections
  • 26. Sports Online
  • 27. Mobile --
  • PART IV. MAJOR EVENTS
  • 28. All-Star Games
  • 29. College Football Playoff & Bowl Games
  • 30. FIFA World Cup
  • 31. Indianapolis 500
  • 32. Kentucky Derby
  • 33. NBA Finals
  • 34. NCAA Final Four & Tournament
  • 35. Olympic Games
  • 36. Rugby World Cup
  • 37. Stanley Cup
  • 38. Super Bowl
  • 39. World Series
  • PART V. PROFESSIONAL LEAGUE SPORTS
  • 40. Major League Baseball
  • 41. National Basketball Association
  • 42. National Football League
  • 43. National Hockey League
  • 44. Major League Soccer
  • 45. Premier League
  • 46. UEFA Champions League
  • 47. Major League Lacrosse
  • 48. National Lacrosse League
  • 49. Canadian Football League
  • 50. Arena Football League
  • 51. Minor League Baseball
  • 52. Minor League Hockey
  • 53. NBA Development League
  • 54. North American Soccer League & United Soccer League
  • PART VI. WOMEN'S LEAGUE SPORTS
  • 55. Women's National Basketball Association
  • 56. Legends Football League
  • 57. National Pro Fastpitch
  • 58. National Women's Hockey League
  • 59. National Women's Soccer League --
  • PART VII. COLLEGIATE & HIGH SCHOOL SPORTS
  • 60. College Athletic Programs
  • 61. NCAA Sports
  • 62. NCAA Football
  • 63. NCAA Men's Basketball
  • 64. NCAA Women's Basketball
  • 65. High School Sports
  • 66. Youth Team Sports
  • PART VIII. FIGHTING SPORTS
  • 67. Boxing
  • 68. Ultimate Fighting Championship
  • 69. World Wrestling Entertainment
  • PART IX. GOLF
  • 70. Golf Participation
  • 71. Men's Tour
  • 72. Women's Tour
  • 73. Major Tournaments
  • PART X. MOTORSPORTS
  • 74. IndyCar
  • 75. NASCAR
  • 76. Formula One
  • 77. Formula E
  • 78. NHRA Drag Racing
  • 79. United SportsCar Championship
  • 80. World Of Outlaws
  • 81. Motorcycle Racing
  • PART XI. TENNIS
  • 82. Tennis Participation
  • 83. Men's Tours
  • 84. Women's Tours
  • 85. Major Tournaments --
  • PART XII. ESPORTS
  • 86. Esports Market Assessment
  • 87. Leagues & Championships
  • 88. Media & Advertising
  • 89. Collegiate Esports
  • PART XIII. ORGANIZED SPORTS/COMPETITIONS
  • 90. Air Racing
  • 91. America's Cup
  • 92. Bass Fishing & Sportfishing
  • 93. Bowling
  • 94. Competitive Cheerleading
  • 95. Cricket
  • 96. Cycling
  • 97. Dew Tour
  • 98. Dog Shows
  • 99. Equestrian
  • 100. Events For Athletes With Disabilities
  • 101. Figure Skating
  • 102. Fitness & Strength Competitions
  • 103. Gymnastics
  • 104. Horse Racing
  • 105. International Champions Cup
  • 106. Lacrosse
  • 107. Marathons & Endurance Events
  • 108. Mountain Bike Races
  • 109. Rodeo
  • 110. Roller Derby
  • 111. Rowing
  • 112. Rugby
  • 113. Senior Games
  • 114. Skiing & Snowboarding
  • 115. Soccer
  • 116. Softball
  • 117. Sport Climbing
  • 118. State Games
  • 119. Surfing
  • 120. Swimming, Diving & Water Polo
  • 121. Track & Field
  • 122. Triathlons
  • 123. Volleyball
  • 124. World Beach Games
  • 125. X Games
  • Appendix A. Academic Centers
  • Appendix B. Analysts
  • Appendix C. Associations
  • Appendix D. Periodicals
  • Appendix E. Sports Commissions.
OCLC
1002926306
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