Princeton University Library Catalog

Consumer use of the internet & mobile web 2018-2019 / by Richard K. Miller and Kelli Washington.

Author:
Miller, Richard K. (Richard Kendall), 1946- [Browse]
Format:
Book
Language:
English
Published/​Created:
  • Miramar, FL : Richard K. Miller & Associates, [2017]
  • ©2018
Εdition:
4th edition.
Description:
1 online resource (423 pages).
Series:
  • RKMA market research handbook series. [More in this series]
  • RKMA market research handbook series, 2472-4874
Bibliographic references:
Includes bibliographical references (pages 413-423).
Source of description:
Online resource; title from PDF title page (RKMA, viewed September 06, 2017).
Contents:
  • PART I. OVERVIEW -- 1. Use of the Internet -- 2. Mobile Phones -- 3. Trends -- 4. Online Activities -- 5. Reliability & Accuracy of Online Information -- 6. Digital Advertising -- 7. Top Digital Media Properties -- 8. Publically Traded Internet Corporations -- 9. Privacy Issues -- 10. Security Threats -- PART II. ANALYTICS -- 11. Top Websites -- 12. Traffic Statistics for Top Websites -- PART III. ONLINE ACTIVITIES & CONTENT -- 13. Blogs -- 14. Computer & Video Games -- 15. Digital Banking -- 16. Dining & Food Delivery -- 17. Ebook Reading -- 18. Email -- 19. Event Ticketing -- 20. Fantasy Sports -- 21. Fitness Tracking -- 22. Genealogy -- 23. Health & Healthcare -- 24. Internet Radio -- 25. Maps -- 26. Messaging -- 27. News -- 28. Online Dating -- 29. Online Gambling -- 30. Personal Websites -- 31. Photo Sharing -- 32. Podcasts -- 33. Reviews -- 34. Search -- 35. Self-Publishing -- 36. Sports Online -- 37. Streaming Music Services -- 38. Travel Research & Booking --
  • PART IV. E-COMMERCE -- 39. Online Retail -- 40. The Online Consumer -- 41. Online Buying Trends -- 42. Mobile Commerce -- 43. Key Players -- PART V. THE SHARING ECONOMY -- 44. Peer-to-Peer Market -- 45. Participation in the Gig Economy -- 46. The Sharing & Peer-to-Peer Marketplace -- PART VI. SOCIAL MEDIA -- 47. Consumer Use of Social Media -- 48. Social Sites -- 49. User Demographics -- 50. Characteristics of Social Site Use --
  • PART VII. DIGITAL VIDEO -- 51. Viewing Digital Video Content -- 52. Video Hosting Services -- 53. Over-the-Top Video Services -- 54. Connected & Smart Television -- 55. Youtube -- 56. Live Streaming Videos -- PART VIII. MOBILE APPS -- 57. Apps -- 58. Top Apps -- 59. Voice-Enabled Personal Assistants -- 60. Mobile Payments -- 61. Mobile Coupons/Rewards -- 62. Mobile Check-In -- PART IX. TECHNOLOGY -- 63. Internet Technologies -- 64. Internet of Things -- 65. Wearable Technology -- 66. Smart Homes -- 67. Connected Cars -- 68. Virtual & Augmented Reality -- PART X. THE WORLD WIDE WEB -- 69. Global Use of the Internet -- 70. Global Online Activities -- 71. Global Use of Mobile Devices -- 72. Global Use of Social Media -- 73. Global Digital Video -- 74. Global E-Commerce -- 75. Global Mobile Payments -- Appendix. Market Resources.
Subject(s):
Other title(s):
Consumer use of the internet and mobile web
ISBN:
  • 9781577832614 (electronic bk.)
  • 1577832612 (electronic bk.)
  • 9781577832553 (print edition)
  • 1577832558 (print edition)
OCLC:
1003045593
Author:
Issuing body:
Publisher:
Other views:
Online