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Golf business and management : a global introduction / edited by Tim Breitbarth, Sebastian Kaiser-Jovy and Geoff Dickson.
Format
Book
Language
English
Published/Created
Abingdon, Oxon ; New York, NY : Routledge, 2018.
©2018
Description
xix, 272 pages ; 25 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
GV979.F56 G65 2018
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Details
Subject(s)
Golf
—
Economic aspects
[Browse]
Golf
—
Management
[Browse]
Editor
Breitbarth, Tim
[Browse]
Kaiser, Sebastian (Professor of sport management)
[Browse]
Dickson, Geoff
[Browse]
Contributor
Breitbarth, Tim
[Browse]
Kaiser, Sebastian (Professor of sport management)
[Browse]
Dickson, Geoff
[Browse]
Summary note
Golf is big business around the world. With high profile series such as the PGA, LPGA, and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation program, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.--COVER.
Bibliographic references
Includes bibliographical references and index.
Contents
Pt. 1. The global game
Global golf business and management : market issues and career prospects / Tim Breitbarth, Sebastian Kaiser-Jovy and Geoff Dickson
Golf consumption / Andrew Rankin, Ali Bakir and Eddie Bullock
Golf governance / David Shilbury
Pt. 2. Central issues in golf business and management
Golf club management and hospitality / Geoff Dickson and Jason P. Koenigsfeld
Sustainability and environmental impact of golf / Sheila N. Nguyen
Golf tourism / David Ermen and Luke Frary
Golf tournaments and events / Christopher Huth and Timo Zimmermann
Golf and media / Karen Danylchuk and Katie Lebel
Sponsorship in golf / Mark R. Lyberger and Larry McCarthy
Golf retail / Jonathan Robertson
Innovation in golf / Michael Craw and Geoff Dickson
Researching and reporting topical issues in golf / Richard E. Oddy
Pt. 3. Regional perspectives on golf development and management
Golf in North America / Emily Stadder and Jess C. Dixon
Golf in South America / Geraldo Ricardo Hruschka Campestrini and Mauricio Pinto
Golf in Europe / Rainer Fischer and Sebastian Kaiser-Jovy
Golf in Africa / Brendon Knott and Janice Hemmonsbey
Golf in Asia and the Middle East / Geoff Dickson, Jinming Zheng and Shushu Chen
Golf in Australia and New Zealand / John Stuart Anderson and David Shilbury.
Show 18 more Contents items
ISBN
9781138957169 (hardcover)
113895716X (hardcover)
9781138957176 (paperback)
1138957178 (paperback)
LCCN
2017005870
OCLC
975370476
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