The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates - cases - capabilities / Lucy Kimbell.

Author
Kimbell, Lucy [Browse]
Format
Book
Language
English
Published/​Created
  • Amsterdam, Netherlands : BIS Publishers, 2014.
  • ©2014
Description
240 pages : illustrations ; 19 x 25 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Engineering Library - Stacks HF5415.5 .K56 2014 Browse related items Request

    Details

    Subject(s)
    Summary note
    • Shows how understanding user and customer experiences by analyzing ethnographic and big data, combined with exploratory prototyping, helps businesses design innovative services. Focuses on the early stages of a design project and discusses conceptual and practical challenges involved in creating service ecosystems that address organizational and societal issues. Includes examples from start-ups, big corporations, policy contexts and social innovation.
    • "For some time now, there has been a need for a reliable book about the basics of service design and strategic thinking in design: a need from within business courses and design courses as well as within the worlds of business and design. Based on Lucy Kimbell's long experience of high-level teaching and thinking about these areas, this book helps to fill the gap. The book is also timely - with the rapidly growing interest in service design among educators and professional practitioners."--Page 4 of cover.
    Bibliographic references
    Includes bibliographical references (pages 233-238) and index.
    Contents
    • Getting ready
    • Contexts, strategies, value creation
    • Behaving and experiencing
    • Exploring and analyzing
    • Inspiring and generating
    • Prototyping and playing design games
    • Understanding impact
    • Organizing for service innovation.
    Other title(s)
    Action-oriented creative thinking toolkit for service organizations
    ISBN
    • 9789063693534 ((paperback))
    • 9063693532 ((paperback))
    OCLC
    870292928
    Statement on language in description
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