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Princeton University Library Catalog
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.
Author
Malhotra, Naresh K.
[Browse]
Format
Book
Language
English
Εdition
First edition.
Published/Created
New York : Business Expert Press, 2016.
Description
xii, 162 pages : illustrations ; 23 cm.
Availability
Available Online
Ebook Central Perpetual, DDA and Subscription Titles
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Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5415.55 .M35 2016
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Details
Subject(s)
Relationship marketing
[Browse]
Author
Uslay, Can, 1973-
[Browse]
Bayraktar, Ahmet, 1982-
[Browse]
Series
Marketing strategy collection
[More in this series]
Marketing Strategy Collection
Bibliographic references
Includes bibliographical references and index.
ISBN
1631574337 ((pbk.))
9781631574337 ((pbk.))
9781631574344
1631574345
OCLC
951503519
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.
id
99125358982406421