Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar.

Author
Malhotra, Naresh K. [Browse]
Format
Book
Language
English
Εdition
First edition.
Published/​Created
New York : Business Expert Press, 2016.
Description
xii, 162 pages : illustrations ; 23 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5415.55 .M35 2016 Browse related items Request

    Details

    Subject(s)
    Author
    Series
    Bibliographic references
    Includes bibliographical references and index.
    ISBN
    • 1631574337 ((pbk.))
    • 9781631574337 ((pbk.))
    • 9781631574344
    • 1631574345
    OCLC
    951503519
    Statement on language in description
    Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
    Other views
    Staff view