Social media: the good, the bad, and the ugly : 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13-15, 2016, proceedings / Yogesh K. Dwivedi, Matti Mäntymãki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, Antonis C. Simintiras (eds.).

Author
IFIP Conference on e-Business, e-Services, and e-Society (15th : 2016 : Swansea, Wales) [Browse]
Format
Book
Language
English
Published/​Created
[Cham?] : Springer, [2016]
Description
xxiv, 730 pages : illustrations (black and white) ; 24 cm.

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    Summary note
    This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
    Bibliographic references
    Includes bibliographical references and author index.
    Contents
    • Social Media Strategy and Digital Business
    • Digital Marketing and Customer Relationship Management
    • Adoption and Diffusion
    • Information Sharing on Social Media
    • Impression, Trust, and Risk Management
    • Data Acquisition, Management and Analytics
    • e-Government and Civic Engagement
    • e-Society and Online Communities.
    Other format(s)
    Also published electronically.
    ISBN
    • 9783319452333 (paperback)
    • 3319452339 (paperback)
    OCLC
    1007884150
    Other standard number
    • 99969945568
    Statement on language in description
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