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Worldwide casebook in marketing management / Luiz Moutinho, Dublin City University, Ireland.
Author
Moutinho, Luiz
[Browse]
Format
Book
Language
English
Published/Created
New Jersey : World Scientific, [2016]
Description
xxxiii, 890 pages : illustrations ; 23 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5415.13 .M699 2016
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Details
Subject(s)
Marketing
—
Management
—
Case studies
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Library of Congress genre(s)
Case studies
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Bibliographic references
Includes bibliographical references and index.
Contents
Introduction to case analysis
Consumer behaviour : San Pellegrino (Italy)
Nintendo WII (Japan)
Zara (Spain)
Branding:
Lenovo (China)
Red bull (Austria)
Singtel (Singapore)
Marketing communication : Foster's (Australia)
Google (the US)
Walkers (the UK)
Tag-heuer (Switzerland)
Cirque du soleil (Canada)
Retailing : Currys (the UK)
Cold storage (Singapore)
Marketing programming : Microsoft (the US)
National Australia Bank (Australia)
Acer (Taiwan)
Kerry (Ireland)
Siemens (Germany)
ING (Holland)
Electrolux (Sweden)
Strategic and global marketing:
British Airways (the UK)
Grundfos (Denmark)
Petrobras (Brazil)
Accor (France).
Show 24 more Contents items
ISBN
9789814689601 ((hc set ; : alk. paper))
9814689602 ((hc set ; : alk. paper))
9789814689632 ((vol. 1 ; : alk. paper))
9814689637 ((vol. 1 ; : alk. paper))
9789814689649 ((vol. 2 ; : alk. paper))
9814689645 ((vol. 2 ; : alk. paper))
LCCN
2015030239
OCLC
925410884
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