Worldwide casebook in marketing management / Luiz Moutinho, Dublin City University, Ireland.

Author
Moutinho, Luiz [Browse]
Format
Book
Language
English
Published/​Created
New Jersey : World Scientific, [2016]
Description
xxxiii, 890 pages : illustrations ; 23 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5415.13 .M699 2016 Browse related items Request

    Details

    Subject(s)
    Library of Congress genre(s)
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • Introduction to case analysis
    • Consumer behaviour : San Pellegrino (Italy)
    • Nintendo WII (Japan)
    • Zara (Spain)
    • Branding:
    • Lenovo (China)
    • Red bull (Austria)
    • Singtel (Singapore)
    • Marketing communication : Foster's (Australia)
    • Google (the US)
    • Walkers (the UK)
    • Tag-heuer (Switzerland)
    • Cirque du soleil (Canada)
    • Retailing : Currys (the UK)
    • Cold storage (Singapore)
    • Marketing programming : Microsoft (the US)
    • National Australia Bank (Australia)
    • Acer (Taiwan)
    • Kerry (Ireland)
    • Siemens (Germany)
    • ING (Holland)
    • Electrolux (Sweden)
    • Strategic and global marketing:
    • British Airways (the UK)
    • Grundfos (Denmark)
    • Petrobras (Brazil)
    • Accor (France).
    ISBN
    • 9789814689601 ((hc set ; : alk. paper))
    • 9814689602 ((hc set ; : alk. paper))
    • 9789814689632 ((vol. 1 ; : alk. paper))
    • 9814689637 ((vol. 1 ; : alk. paper))
    • 9789814689649 ((vol. 2 ; : alk. paper))
    • 9814689645 ((vol. 2 ; : alk. paper))
    LCCN
    2015030239
    OCLC
    925410884
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