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Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
Author
Parsons, Elizabeth
[Browse]
Format
Book
Language
English
Εdition
Second edition.
Published/Created
Abingdon, Oxon ; New York, NY : Routledge, 2018.
©2018
Description
185 pages ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
ReCAP - Remote Storage
HF5415 .P2493 2018
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Details
Subject(s)
Marketing
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Consumer behavior
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Author
Maclaran, Pauline
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Chatzidakis, Andreas
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Summary note
Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
Notes
Earlier edition: 2009.
Bibliographic references
Includes bibliographical references and index.
Contents
Introduction: how has marketing changed?
Postmodern marketing and beyond
Building brand cultures
Gender, feminism and consumer behaviour
Psychoanalysis in marketing theory and practice
The ethics of marketing management
Ethical consumers and the moralised brandscape
Politicising consumption
consumerising politics
Marketing spaces and places
The globalised marketplace.
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ISBN
9780415826907 ((hardcover : alkaline paper))
041582690X ((hardcover : alkaline paper))
9780415826914 ((paperback : alkaline paper))
0415826918 ((paperback : alkaline paper))
LCCN
2017002758
OCLC
984149285
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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