Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.

Author
Parsons, Elizabeth [Browse]
Format
Book
Language
English
Εdition
Second edition.
Published/​Created
  • Abingdon, Oxon ; New York, NY : Routledge, 2018.
  • ©2018
Description
185 pages ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5415 .P2493 2018 Browse related items Request

    Details

    Subject(s)
    Author
    Summary note
    Covering all the latest buzz words within marketing and consumer behaviour (building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more) this text makes clear links between the theory and practice in marketing.
    Notes
    Earlier edition: 2009.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • Introduction: how has marketing changed?
    • Postmodern marketing and beyond
    • Building brand cultures
    • Gender, feminism and consumer behaviour
    • Psychoanalysis in marketing theory and practice
    • The ethics of marketing management
    • Ethical consumers and the moralised brandscape
    • Politicising consumption
    • consumerising politics
    • Marketing spaces and places
    • The globalised marketplace.
    ISBN
    • 9780415826907 ((hardcover : alkaline paper))
    • 041582690X ((hardcover : alkaline paper))
    • 9780415826914 ((paperback : alkaline paper))
    • 0415826918 ((paperback : alkaline paper))
    LCCN
    2017002758
    OCLC
    984149285
    Statement on language in description
    Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
    Other views
    Staff view

    Supplementary Information