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Princeton University Library Catalog
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Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale / Wolfgang Weitzl.
Author
Weitzl, Wolfgang
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Format
Book
Language
English
Published/Created
Wiesbaden, Germany : Springer Gabler, [2017]
©2017
Description
xviii, 375 pages ; 21 cm
Availability
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Status
Location Service
Notes
ReCAP - Remote Storage
HF5827.95 .W44 2017
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Details
Subject(s)
Word-of-mouth advertising
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Internet marketing
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Bibliographic references
Includes bibliographical references.
Other title(s)
Developing and applying the eWOM trust scale
ISBN
9783658158880 ((paperback))
3658158883 ((paperback))
LCCN
2016953682
OCLC
958354625
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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