Measuring electronic word-of-mouth effectiveness : developing and applying the eWOM trust scale / Wolfgang Weitzl.

Author
Weitzl, Wolfgang [Browse]
Format
Book
Language
English
Published/​Created
  • Wiesbaden, Germany : Springer Gabler, [2017]
  • ©2017
Description
xviii, 375 pages ; 21 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
ReCAP - Remote StorageHF5827.95 .W44 2017 Browse related items Request

    Details

    Subject(s)
    Bibliographic references
    Includes bibliographical references.
    Other title(s)
    Developing and applying the eWOM trust scale
    ISBN
    • 9783658158880 ((paperback))
    • 3658158883 ((paperback))
    LCCN
    2016953682
    OCLC
    958354625
    Statement on language in description
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