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Princeton University Library Catalog
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Event bidding : politics, persuasion and resistance / David McGillivray and Daniel Turner.
Author
McGillivray, David
[Browse]
Format
Book
Language
English
Published/Created
Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.
Description
vi, 144 pages ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
GT3405 .M38 2018
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Details
Subject(s)
Special events
—
Planning
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Special events
—
Marketing
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Special events
—
Public relations
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Hosting of sporting events
—
Planning
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Hosting of sporting events
—
Marketing
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Hosting of sporting events
—
Public relations
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Author
Turner, Daniel
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Summary note
Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size, and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. This volume develops a comprehensive, critical understanding of the bidding processes surrounding the award of major peripatetic events. This is achieved by drawing together existing knowledge on the subject of event bidding, combining this with historical and contemporary examples to enable a critical commentary on the bidding process itself and the struggle for power that it represents.
Bibliographic references
Includes bibliographical references and index.
ISBN
9781138679290 ((hardback : alkaline paper))
1138679291 ((hardback : alkaline paper))
9781138679283 ((paperback : alkaline paper))
1138679283 ((paperback : alkaline paper))
LCCN
2017016770
OCLC
1003132070
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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