Understanding public opinion polls / Jelke Bethlehem.

Author
Bethlehem, Jelke G. [Browse]
Format
Book
Language
English
Published/​Created
Boca Raton, FL : CRC Press, Taylor & Francis Group, [2018]
Description
xi, 286 pages : illustrations (some color), map ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks HM1236 .B48 2018 Browse related items Request

    Details

    Subject(s)
    Summary note
    Polls are conducted every day all around the world for almost everything (especially during elections). But not every poll is a good one. A lot depends on the type of questions asked, how they are asked and whether the sample used is truly representative. And these are not the only aspects of a poll that should be checked. So how does one separate the chaff from the wheat? That's where Understanding Public Opinion Polls comes in. Written by a well-known author with over thirty years of experience, the book is built around a checklist for polls that describes the various aspects of polls to pay attention to if one intends to use its results. By comprehensively answering the questions in the checklist, a good idea of the quality of the poll is obtained. Features: Provides readers with a deeper understanding of practical and theoretical aspects of opinion polls while assuming no background in mathematics or statistics ; Establishes how to determine if a poll is good or bad ; Provides a historical perspective ; Includes examples from real polls. The book gives an overview of many aspects of polls - questionnaire design, sample selection, estimation, margins of error, nonresponse and weighting. It is essential reading for those who want to gain a better understanding of the ins and outs of polling including those who are confronted with polls in their daily life or work or those who need to learn how to conduct their own polls. -- from back cover.
    Notes
    Includes index.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • About polls
    • Some history
    • The questionnaire
    • Data collection
    • Sampling
    • Estimation
    • Nonresponse
    • Online polls
    • Election polls
    • Analysis
    • Publication
    • A checklist for polls.
    ISBN
    • 9781138066557 ((hardcover))
    • 1138066559 ((hardcover))
    • 9781498769747 ((paperback))
    • 1498769748 ((paperback))
    LCCN
    2017002246
    OCLC
    982184931
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