Political persuasion and attitude change / edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody.

Format
Book
Language
English
Published/​Created
Ann Arbor : University of Michigan Press, ©1996.
Description
vi, 295 pages : illustrations ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks P95.8 .P645 1996 Browse related items Request
    Stokes Library - Wallace Hall (SPIA) P95.8 .P645 1996 Browse related items Request

      Details

      Subject(s)
      Summary note
      Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves. Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process. This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications.
      Notes
      Includes index.
      Bibliographic references
      Includes bibliographical references.
      Contents
      • Political persuasion: the birth of a field of study / Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody
      • Myth of massive media impact revived: new support for a discredited idea / John Zaller
      • News media impact on the ingredients of presidential evaluations: a program of research on the priming hypothesis / Joanne M. Miller and Jon A. Krosnick
      • Craft of political advertising: a progress report / Stephen Ansolabehere and Shanto Iyengar
      • It's a matter of interpretation / James H. Kuklinski and Norman L. Hurley.
      • Some of the people some of the time: individual differences in acceptance of political accounts / Kathleen M. McGraw and Clark Hubbard
      • Methodological considerations in the analysis of presidential persuasion / Lee Sigelman and Alan Rosenblatt
      • Creating common frames of reference on political issues / Dennis Chong
      • Candidate as catastrophe: latitude theory and the problems of political persuasion / Gregory Andrade Diamond and Michael D. Cobb
      • Persuasion in context: the multilevel structure of economic evaluations / Jeffery J. Mondak, Diana C. Mutz, and Robert Huckfeldt
      • Time of vote decision and openness to persuasion / Steven H. Chaffee and Rajiv Nath Rimal.
      ISBN
      • 0472095552 ((hardcover ; : acid-free paper))
      • 9780472095551 ((hardcover ; : acid-free paper))
      • 0472065556
      • 9780472065554
      LCCN
      96010248
      OCLC
      34283061
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