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Political persuasion and attitude change / edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody.
Format
Book
Language
English
Published/Created
Ann Arbor : University of Michigan Press, ©1996.
Description
vi, 295 pages : illustrations ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
P95.8 .P645 1996
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Stokes Library - Wallace Hall (SPIA)
P95.8 .P645 1996
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Details
Subject(s)
Mass media
—
Political aspects
[Browse]
Persuasion (Rhetoric)
[Browse]
Attitude change
[Browse]
Public opinion
[Browse]
Related name
Mutz, Diana Carole
[Browse]
Sniderman, Paul M.
[Browse]
Brody, Richard A.
[Browse]
Summary note
Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter presents a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area. Whole sections of the book center on the three major agents involved in the political persuasion process: the mass media, political elites, and individual citizens themselves. Political Persuasion and Attitude Change boldly contradicts the received wisdom on the extent of mass media's influence on political attitudes and argues that the media's effects are indeed massive, rather than limited. The book explores the impact of political elites on the persuasion process, and focuses on individual control over the persuasion process. This volume is unique in that chapters address theoretical as well as methodological issues, simultaneously combining reviews of literature with the latest research findings. It will appeal to scholars and students interested in the study of political persuasion in contemporary politics across the disciplines of political science, psychology, sociology, and communications.
Notes
Includes index.
Bibliographic references
Includes bibliographical references.
Contents
Political persuasion: the birth of a field of study / Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody
Myth of massive media impact revived: new support for a discredited idea / John Zaller
News media impact on the ingredients of presidential evaluations: a program of research on the priming hypothesis / Joanne M. Miller and Jon A. Krosnick
Craft of political advertising: a progress report / Stephen Ansolabehere and Shanto Iyengar
It's a matter of interpretation / James H. Kuklinski and Norman L. Hurley.
Some of the people some of the time: individual differences in acceptance of political accounts / Kathleen M. McGraw and Clark Hubbard
Methodological considerations in the analysis of presidential persuasion / Lee Sigelman and Alan Rosenblatt
Creating common frames of reference on political issues / Dennis Chong
Candidate as catastrophe: latitude theory and the problems of political persuasion / Gregory Andrade Diamond and Michael D. Cobb
Persuasion in context: the multilevel structure of economic evaluations / Jeffery J. Mondak, Diana C. Mutz, and Robert Huckfeldt
Time of vote decision and openness to persuasion / Steven H. Chaffee and Rajiv Nath Rimal.
Show 8 more Contents items
ISBN
0472095552 ((hardcover ; : acid-free paper))
9780472095551 ((hardcover ; : acid-free paper))
0472065556
9780472065554
LCCN
96010248
OCLC
34283061
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Political persuasion and attitude change / edited by Diana C. Mutz, Paul M. Sniderman, and Richard A. Brody.
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SCSB-3379878