The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.

Author
Jamieson, Kathleen Hall [Browse]
Format
Book
Language
English
Εdition
5th ed.
Published/​Created
Belmont, CA : Wadsworth, 2000.
Description
xx, 362 pages : illustrations ; 25 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks P94 .J34 2000 Browse related items Request
    Forrestal Annex - ReserveP94 .J34 2000 Browse related items Request
      Forrestal Annex - ReserveP94 .J34 2000 Browse related items Request

        Details

        Subject(s)
        Summary note
        This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
        Bibliographic references
        Includes bibliographical references and index.
        Contents
        • 1. The media : an introduction
        • 2. What is news
        • 3. News as persuasion-- 4. Influencing the news media
        • 5. Ratings and revenues : the audience in mass media social systems
        • 6. What is advertising
        • 7. Persuasion through advertising
        • 8. Influencing advertisers
        • 9. How to influence the media
        • 10. Political versus product campaigns
        • 11. News and advertising in the political campaign.
        ISBN
        • 0534533647 ((pbk. ; : alk. paper))
        • 9780534533649 ((pbk. ; : alk. paper))
        LCCN
        00035194
        OCLC
        43662254
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