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The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
Author
Jamieson, Kathleen Hall
[Browse]
Format
Book
Language
English
Εdition
5th ed.
Published/Created
Belmont, CA : Wadsworth, 2000.
Description
xx, 362 pages : illustrations ; 25 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
P94 .J34 2000
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Forrestal Annex - Reserve
P94 .J34 2000
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Forrestal Annex - Reserve
P94 .J34 2000
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Details
Subject(s)
Mass media
—
Influence
[Browse]
Mass media
—
Audiences
[Browse]
Advertising
[Browse]
Mass media
—
Political aspects
[Browse]
Mass media
—
United States
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Related name
Campbell, Karlyn Kohrs
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Summary note
This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.
Bibliographic references
Includes bibliographical references and index.
Contents
1. The media : an introduction
2. What is news
3. News as persuasion-- 4. Influencing the news media
5. Ratings and revenues : the audience in mass media social systems
6. What is advertising
7. Persuasion through advertising
8. Influencing advertisers
9. How to influence the media
10. Political versus product campaigns
11. News and advertising in the political campaign.
Show 7 more Contents items
ISBN
0534533647 ((pbk. ; : alk. paper))
9780534533649 ((pbk. ; : alk. paper))
LCCN
00035194
OCLC
43662254
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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