Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.

Format
Book
Language
English
Published/​Created
Albany : State University of New York Press, ©2001.
Description
xx, 301 p. ; 23 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks GV706.2 .M53 2001 Browse related items Request
    Forrestal Annex - ReserveGV706.2 .M53 2001 Browse related items Request
      Forrestal Annex - ReserveGV706.2 .M53 2001 Browse related items Request
        Forrestal Annex - ReserveGV706.2 .M53 2001 Browse related items Request
          Forrestal Annex - ReserveGV706.2 .M53 2001 Browse related items Request

            Details

            Subject(s)
            Editor
            Series
            SUNY series on sport, culture, and social relations [More in this series]
            Summary note
            Analyse: Reccueil d'articles sur le marketing du joueur de basket Michael Jordan. Aspects d'analyse variés.
            Bibliographic references
            Includes bibliographical references and index.
            Contents
            • foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / C. Keith Harrison
            • Introduction: Michael Jordan Matters / David L. Andrews
            • pt. I. Jordan and the Celebrity Economy. 1. Representing Michael / Norman K. Denzin. 2. Michael Jordan and His Uniform Number / Edward G. Armstrong
            • pt. II. Jordan and Corporate Culture. 3. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Douglas Kellner. 4. Nike's America / America's Michael Jordan / C.L. Cole
            • pt. III. Jordan and Identity Politics. 5. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / David L. Andrews. 6. Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Mary G. McDonald
            • pt. IV. Jordan and the Global Marketplace. 7. The Global Jordanscape / Ben Carrington, David L. Andrews and Steven J. Jackson / [and others]. 8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Brian Wilson and Robert Sparks
            • pt. V. Jordan and Critical Pedagogy. 9. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Michael Eric Dyson. 10. Just Do It: What Michael Jordan Has to Teach Us / Michael Hoechsmann.
            ISBN
            • 0791450252 ((alk. paper))
            • 9780791450253 ((alk. paper))
            • 0791450260 ((pbk. ; : alk. paper))
            • 9780791450260 ((pbk. ; : alk. paper))
            LCCN
            00054794
            OCLC
            45655195
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