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Princeton University Library Catalog
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Michael Jordan, Inc. : corporate sport, media culture, and late modern America / David L. Andrews, editor.
Format
Book
Language
English
Published/Created
Albany : State University of New York Press, ©2001.
Description
xx, 301 p. ; 23 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
GV706.2 .M53 2001
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GV706.2 .M53 2001
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Forrestal Annex - Reserve
GV706.2 .M53 2001
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Forrestal Annex - Reserve
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Details
Subject(s)
Sports
—
Anthropological aspects
—
United States
[Browse]
Mass media and sports
—
Social aspects
—
United States
[Browse]
Jordan, Michael 1963-
—
Influence
[Browse]
Editor
Andrews, David L., 1962-
[Browse]
Series
SUNY series on sport, culture, and social relations
[More in this series]
Summary note
Analyse: Reccueil d'articles sur le marketing du joueur de basket Michael Jordan. Aspects d'analyse variés.
Bibliographic references
Includes bibliographical references and index.
Contents
foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport / C. Keith Harrison
Introduction: Michael Jordan Matters / David L. Andrews
pt. I. Jordan and the Celebrity Economy. 1. Representing Michael / Norman K. Denzin. 2. Michael Jordan and His Uniform Number / Edward G. Armstrong
pt. II. Jordan and Corporate Culture. 3. The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance? / Douglas Kellner. 4. Nike's America / America's Michael Jordan / C.L. Cole
pt. III. Jordan and Identity Politics. 5. The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier / David L. Andrews. 6. Safe Sex Symbol?: Michael Jordan and the Politics of Representation / Mary G. McDonald
pt. IV. Jordan and the Global Marketplace. 7. The Global Jordanscape / Ben Carrington, David L. Andrews and Steven J. Jackson / [and others]. 8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures / Brian Wilson and Robert Sparks
pt. V. Jordan and Critical Pedagogy. 9. Be Like Mike?: Michael Jordan and the Pedagogy of Desire / Michael Eric Dyson. 10. Just Do It: What Michael Jordan Has to Teach Us / Michael Hoechsmann.
Show 4 more Contents items
ISBN
0791450252 ((alk. paper))
9780791450253 ((alk. paper))
0791450260 ((pbk. ; : alk. paper))
9780791450260 ((pbk. ; : alk. paper))
LCCN
00054794
OCLC
45655195
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