The sign of the burger : McDonald's and the culture of power / Joe L. Kincheloe.

Author
Kincheloe, Joe L. [Browse]
Format
Book
Language
English
Published/​Created
Philadelphia : Temple University Press, 2002.
Description
232 pages ; 22 cm.

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks TX945.5.M33 K57 2002 Browse related items Request

    Details

    Subject(s)
    Series
    Labor in crisis [More in this series]
    Summary note
    Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. [back cover].
    Bibliographic references
    Includes bibliographical references (p. 215-225) and index.
    Contents
    • Why McDonald's?
    • Hugging McDonald's
    • McDonald's as a postmodern phenomenon
    • McDonald's as cultural pedagogy
    • Winning consent for capital
    • The struggle for the sign of the burger.
    ISBN
    • 1566399319 ((cloth ; : alk. paper))
    • 9781566399319 ((cloth ; : alk. paper))
    • 1566399327 ((pbk. ; : alk. paper))
    • 9781566399326 ((pbk. ; : alk. paper))
    LCCN
    2001041447
    OCLC
    47140812
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