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The sign of the burger : McDonald's and the culture of power / Joe L. Kincheloe.
Author
Kincheloe, Joe L.
[Browse]
Format
Book
Language
English
Published/Created
Philadelphia : Temple University Press, 2002.
Description
232 pages ; 22 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
TX945.5.M33 K57 2002
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Details
Subject(s)
Fast food restaurants
—
Social aspects
[Browse]
Restaurant management
[Browse]
Consumer behavior
[Browse]
United States
—
Social conditions
—
1945-
[Browse]
McDonald's Corporation
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Series
Labor in crisis
[More in this series]
Summary note
Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. [back cover].
Bibliographic references
Includes bibliographical references (p. 215-225) and index.
Contents
Why McDonald's?
Hugging McDonald's
McDonald's as a postmodern phenomenon
McDonald's as cultural pedagogy
Winning consent for capital
The struggle for the sign of the burger.
Show 3 more Contents items
ISBN
1566399319 ((cloth ; : alk. paper))
9781566399319 ((cloth ; : alk. paper))
1566399327 ((pbk. ; : alk. paper))
9781566399326 ((pbk. ; : alk. paper))
LCCN
2001041447
OCLC
47140812
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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The sign of the burger : McDonald's and the culture of power / Joe L. Kincheloe.
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SCSB-4287578