Details

Subject(s)

• Internet searching—Statistical services [Browse]
• Web usage mining—Computer programs [Browse]
• Internet users—Statistics—Data processing [Browse]
• Google Analytics [Browse]

Related name

• Ledford, Jerri L. [Browse]

Library of Congress genre(s)

• Statistics [Browse]

Summary note

A guide to using Google Analytics to analyze the success of a Web site covers such topics as navigating the interface, integrating it with Google AdWords, filtering data, tracking visitors, and marketing.

Notes

Includes index.

Contents

• Ch. 1. Why analytics?
• Ch. 2. Analytics and AWStats
• Ch. 3. Oh, No! : more AWStats!
• Ch. 4. Getting started
• Ch. 5. The settings dashboard
• Ch. 6. Filtering your data
• Ch. 7. Using analytics goals
• Ch. 8. AdWords integration
• Ch. 9. The executive dashboard
• Ch. 10. The marketer dashboard
• Ch. 11. The Webmaster dashboard
• Ch. 12. Unique-visitor tracking
• Ch. 13. Visitor segmenting
• Ch. 14. Marketing campaign results
• Ch. 15. Search-engine marketing
• Ch. 16. Ad version testing
• Ch. 17. Content performance
• Ch. 18. Navigational analysis
• Ch. 19. Goals & funnel process
• Ch. 20. Web design parameters
• Ch. 21. Commerce tracking
• Ch. 22. Loyalty & latency
• Ch. 23. Revenue sources
• Ch. 24. Product merchandising.

Show 21 more Contents items

ISBN

• 0470053852 ((paper/website))
• 9780470053850 ((paper/website))

LCCN

2006020710

OCLC

70174987

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