What would Google do? / Jeff Jarvis.

Author
Jarvis, Jeff, 1954- [Browse]
Format
Book
Language
  • English
  • Turkish
Εdition
1st ed.
Published/​Created
New York, NY : Collins Business, ©2009.
Description
ix, 257 pages ; 24 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Firestone Library - Stacks HD30.2 .J375 2009 Browse related items Request
    Forrestal Annex - ReserveHD30.2 .J375 2009 Browse related items Request

      Details

      Subject(s)
      Summary note
      A manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think distributed; Become a platform; Join the post-scarcity, open-source, gift economy; The middleman has died; Your worst customers are your best friends and your best customers are your partners; Do what you do best and link to the rest; Get out of the way; Make mistakes well; and more. He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and, yes, book publishing--showing ultimately what the world would look like if Google ran it. The result will change the way readers ask questions and solve problems.--From publisher description.
      Notes
      Includes index.
      Bibliographic references
      Includes index.
      Contents
      • Google rules
      • New Relationship. Give the people control and we will use it
      • Dell hell
      • Your worst customer is your best friend
      • Your best customer is your partner
      • New Architecture. The link changes everything
      • Do what you do best and link to the rest
      • Join a network
      • Be a platform
      • Think distributed
      • New Publicness. If you're not searchable, you won't be found
      • Everybody needs Googlejuice
      • Life is public, so is business
      • Your customers are your ad agency
      • New Society. Elegant organization
      • New Economy. Small is the new big
      • The post-scarcity economy
      • Join the open-source, gift economy
      • The mass market is dead; long live the mass of niches
      • Google commodifies everything
      • Welcome to the Google economy
      • New Business Reality. Atoms are a drag
      • Middlemen are doomed
      • Free is a business model
      • Decide what business you're in
      • New Attitude. There is an inverse relationship between control and trust
      • Trust the people
      • Listen
      • New Ethic. Make mistakes well
      • Life is a beta
      • Be honest
      • Be transparent
      • Collaborate
      • Don't be evil
      • New Speed. Answers are instantaneous
      • Life is live
      • Mobs form in a flash
      • New Imperatives. Beware the cash cow in the coal mine
      • Encourage, enable, and protect innovation
      • Simplify, simplify
      • Get out of the way
      • If Google ruled the world
      • Media. The Google Times: newspapers, post-paper
      • Googlewood: entertainment, opened up
      • GoogleCollins: killing the book to save it
      • Advertising. And now, a word from Google's sponsors.
      • Retail
      • Google eats: a business built on openness
      • Google shops: a company built on people
      • Utilities. Google power & light: what Google would do
      • GT&T: what Google should do
      • Manufacturing. The Googlemobile: from secrecy to sharing
      • Google Cola: we're more than consumers
      • Service. Google Air: a social marketplace of customers
      • Google Real Estate: information is power
      • Money. Google capital: money makes networks
      • The First Bank of Google: markets minus middlemen
      • Public welfare. St. Google's Hospital: the benefits of publicness
      • Google Mutual Insurance: the business of cooperation
      • Public Institutions. Google U: opening education
      • The United States of Google: geeks rule
      • Exceptions. PR and lawyers: hopeless
      • God and Apple: beyond Google?
      • Generation G.
      ISBN
      • 9780061709715
      • 0061709719
      • 9780007312108 ((hbk.))
      • 0007312105 ((hbk.))
      • 9786055755430
      • 6055755432
      LCCN
      2008040944
      OCLC
      232977677
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