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Princeton University Library Catalog
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Command attention : promoting your organization the Marine Corps way / Keith Oliver ; foreword by Joe Galloway.
Author
Oliver, Keith
[Browse]
Format
Book
Language
English
Published/Created
Annapolis, Md. : Naval Institute Press, ©2009.
Description
xvi, 148 pages, 12 unnumbered pages of plates : illustrations ; 22 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Firestone Library - Stacks
VE23 .O45 2009
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Details
Subject(s)
Public relations
—
Handbooks, manuals, etc
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United States Marine Corps
—
Public relations
—
Handbooks, manuals, etc
[Browse]
Bibliographic references
Includes bibliographical references and index.
Contents
Acknowledgments : lotsa help along the way
It starts with an attitude : getting your head in the game
Telling it to the Marines : internal information
Reaching "the public" : external information
Going face to face : community relations
Special opportunities : exploiting your whole toolkit
The professionals : some warriors do this for a living
Shiny new toys : information age hardware and concepts
Still worth 1,000 words : every picture tells a story
For PAOs only : surviving and thriving in a niche role
Outtakes and bloopers : nobody's "perfekt".
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ISBN
9781591146452 ((alk. paper))
1591146453 ((alk. paper))
LCCN
2009025844
OCLC
303061183
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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