General idea : Imagevirus / Gregg Bordowitz.

Author
Bordowitz, Gregg [Browse]
Format
Book
Language
English
Published/​Created
London : Afterall Books ; Cambridge, Mass. : Distributed by the MIT Press, 2010.
Description
121 pages : illustrations (chiefly color) ; 22 cm.

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Copies in the Library

Location Call Number Status Location Service Notes
Marquand Library - Remote Storage: Marquand Use OnlyN8217.A5 B67 2010 Browse related items Request

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    Summary note
    • "In the mid-1980s, the Canadian art group General Idea (AA Bronson, Felix Partz, and Jorge Zontal) created a symbol using the acronym AIDS, arranging the letters in a manner that resembled Robert Indiana's famous LOVE logo. This launched Imagevirus, a project of paintings, sculptures, videos, posters, and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission. The Imagevirus spread like a virus, producing an image epidemic in urban spaces from Manhattan to Sydney. It was displayed as, among other things, a Spectacolor sign in Times Square, a sculpture on a street in Hamburg, and a poster in the New York subway system. In this detailed study of the Imagevirus project, artist and writer Gregg Bordowitz analyzes the work from the perspective of his own involvement with activist art initiatives in New York during the 1980s and 1990s.
    • Bordowitz explores the virus as idea, as tactic, and as identity. General Idea felt compelled to make Imagevirus at a time when AIDS was emerging as a global epidemic affecting gay men disproportionately; when homophobia seemed to drive U.S. AIDS policy; and when the exigencies of AIDS activism created a demand for agit-prop and direct action. General Idea adapted their methods to the new situation, using the threat of viral infection and a poetic understanding of language as their model for artistic production and ideological struggle."--Pub. desc.
    Bibliographic references
    Includes bibliographical references.
    Other title(s)
    Imagevirus
    ISBN
    • 9781846380648 ((hbk.))
    • 1846380642 ((hbk.))
    • 9781846380655 ((pbk.))
    • 1846380650 ((pbk.))
    SuDoc no.
    ART MX 82.11 BOR
    LCCN
    2010284931
    OCLC
    623961163
    Other standard number
    • 99941064032
    • 40018708849
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