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General idea : Imagevirus / Gregg Bordowitz.
Author
Bordowitz, Gregg
[Browse]
Format
Book
Language
English
Published/Created
London : Afterall Books ; Cambridge, Mass. : Distributed by the MIT Press, 2010.
Description
121 pages : illustrations (chiefly color) ; 22 cm.
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Marquand Library - Remote Storage: Marquand Use Only
N8217.A5 B67 2010
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Details
Subject(s)
AIDS (Disease) and art
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AIDS (Disease) in art
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Art, Modern
—
20th century
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General Idea (Firm)
—
Criticism and interpretation
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Related name
General Idea (Firm)
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Series
One work
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One work series
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Summary note
"In the mid-1980s, the Canadian art group General Idea (AA Bronson, Felix Partz, and Jorge Zontal) created a symbol using the acronym AIDS, arranging the letters in a manner that resembled Robert Indiana's famous LOVE logo. This launched Imagevirus, a project of paintings, sculptures, videos, posters, and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission. The Imagevirus spread like a virus, producing an image epidemic in urban spaces from Manhattan to Sydney. It was displayed as, among other things, a Spectacolor sign in Times Square, a sculpture on a street in Hamburg, and a poster in the New York subway system. In this detailed study of the Imagevirus project, artist and writer Gregg Bordowitz analyzes the work from the perspective of his own involvement with activist art initiatives in New York during the 1980s and 1990s.
Bordowitz explores the virus as idea, as tactic, and as identity. General Idea felt compelled to make Imagevirus at a time when AIDS was emerging as a global epidemic affecting gay men disproportionately; when homophobia seemed to drive U.S. AIDS policy; and when the exigencies of AIDS activism created a demand for agit-prop and direct action. General Idea adapted their methods to the new situation, using the threat of viral infection and a poetic understanding of language as their model for artistic production and ideological struggle."--Pub. desc.
Bibliographic references
Includes bibliographical references.
Other title(s)
Imagevirus
ISBN
9781846380648 ((hbk.))
1846380642 ((hbk.))
9781846380655 ((pbk.))
1846380650 ((pbk.))
SuDoc no.
ART MX 82.11 BOR
LCCN
2010284931
OCLC
623961163
Other standard number
99941064032
40018708849
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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General idea : imagevirus / Gregg Bordowitz.
id
SCSB-5550829