Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.

Author
Slywotzky, Adrian J. [Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/​Created
New York : Crown Business, ©2011.
Description
viii, 357 pages ; 25 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Engineering Library - Stacks HB801 .S56 2011 Browse related items Request

    Details

    Subject(s)
    Summary note
    Creating demand involves solving a puzzle that is a quirky combination of anthropology, psychology, technology, design, economics, infrastructure, and many other factors. Demand creators focus first and foremost on the behavior of people, understanding that we're all ruled by inertia, skepticism, habit, and indifference. Finding creative ways to overcome these roadblocks is all part of the fun and challenge of the great game of seeing and then bridging the gap between what people settle for and what the really want. --Derived from jacket.
    Bibliographic references
    Includes bibliographical references and index.
    Contents
    • The mystery of demand
    • Magnetic. Zipcar invents a new kinds of freedom ; From ho-hum to gotta-have-it : Wegmans makes groceries magnetic
    • Hassle map. The long, rocky road to a one-click world ; Better than a bonus : Bloomberg builds a service traders just won't give up ; CareMore connects the health care dots
    • Backstory. It's what you don't see that counts : behind the kindle screen ; Tetra Pak steps out from the backstory
    • Trigger. Netflix and its two-hundred-year-old secret weapon ; Nespresso and the demand that almost wasn't
    • Trajectory. Getting smarter faster : Teach For America's drive to reshape educational demand ; The best lunch ever : Pret A Manger and the quest for the perfect sandwich
    • Variation. Selling the symphony : it's not just about the music ; The Seattle Opera grows its audience one member at a time ; Demand variation, from the corner store to Eurostar, the eighth wonder of the world
    • Launch. The Achilles' heel of demand
    • Portfolio. "Nobody knows anything"
    • The biggest spark. Scientific discovery and the future of demand
    • The demand creators.
    ISBN
    • 9780307887320 ((hardback))
    • 0307887324 ((hardback))
    • 9780307956330
    • 0307956334
    LCCN
    2011009633
    OCLC
    668188513
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