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Princeton University Library Catalog
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Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
Author
Slywotzky, Adrian J.
[Browse]
Format
Book
Language
English
Εdition
1st ed.
Published/Created
New York : Crown Business, ©2011.
Description
viii, 357 pages ; 25 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Engineering Library - Stacks
HB801 .S56 2011
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Details
Subject(s)
Demand (Economic theory)
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Supply and demand
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Consumption (Economics)
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Consumers
—
Attitudes
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Economics
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Related name
Weber, Karl, 1953-
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Summary note
Creating demand involves solving a puzzle that is a quirky combination of anthropology, psychology, technology, design, economics, infrastructure, and many other factors. Demand creators focus first and foremost on the behavior of people, understanding that we're all ruled by inertia, skepticism, habit, and indifference. Finding creative ways to overcome these roadblocks is all part of the fun and challenge of the great game of seeing and then bridging the gap between what people settle for and what the really want. --Derived from jacket.
Bibliographic references
Includes bibliographical references and index.
Contents
The mystery of demand
Magnetic. Zipcar invents a new kinds of freedom ; From ho-hum to gotta-have-it : Wegmans makes groceries magnetic
Hassle map. The long, rocky road to a one-click world ; Better than a bonus : Bloomberg builds a service traders just won't give up ; CareMore connects the health care dots
Backstory. It's what you don't see that counts : behind the kindle screen ; Tetra Pak steps out from the backstory
Trigger. Netflix and its two-hundred-year-old secret weapon ; Nespresso and the demand that almost wasn't
Trajectory. Getting smarter faster : Teach For America's drive to reshape educational demand ; The best lunch ever : Pret A Manger and the quest for the perfect sandwich
Variation. Selling the symphony : it's not just about the music ; The Seattle Opera grows its audience one member at a time ; Demand variation, from the corner store to Eurostar, the eighth wonder of the world
Launch. The Achilles' heel of demand
Portfolio. "Nobody knows anything"
The biggest spark. Scientific discovery and the future of demand
The demand creators.
Show 8 more Contents items
ISBN
9780307887320 ((hardback))
0307887324 ((hardback))
9780307956330
0307956334
LCCN
2011009633
OCLC
668188513
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
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SCSB-5605867