How to conduct surveys : a step-by-step guide / Arlene Fink.

Author
Fink, Arlene [Browse]
Format
Book
Language
English
Εdition
5th ed.
Published/​Created
Los Angeles [i.e. Thousand Oaks, Calif.] : SAGE Publications, ©2013.
Description
xix, 173 pages : illustrations ; 26 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Stokes Library - Wallace Hall (SPIA) HN29 .F53 2013 Browse related items Request
    Stokes Library - Wallace Hall (SPIA) HN29 .F53 2013 Browse related items Request
      Stokes Library - Wallace Hall (SPIA) HN29 .F53 2013 Browse related items Request

        Details

        Subject(s)
        Summary note
        "The Fifth Edition of the best-selling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as her other works, author Arlene Fink centers her guidance on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, determining the frequency of surveying respondents, and analyzing and reporting the results. The Fifth Edition pays particular attention to the internet and online surveys, considering best practices and techniques for developing a thorough and effective survey. "--Publisher.
        Bibliographic references
        Includes bibliographical references and index.
        Contents
        • Conducting surveys: everyone is doing it
        • The survey form: questions, scales, and appearance
        • Getting it together: some practical concerns
        • Sampling
        • Survey design: environmental control
        • Analyzing and organizing data from surveys
        • Presenting the survey results.
        ISBN
        • 9781452203874 ((pbk.))
        • 1452203873 ((pbk.))
        LCCN
        2012038588
        OCLC
        811239070
        Other standard number
        • 40021651443
        Statement on language in description
        Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage. Read more...
        Other views
        Staff view

        Supplementary Information