Get big fast and do more good : start your business, make it huge, and change the world / Ido Leffler and Lance Kalish.

Author
Leffler, Ido [Browse]
Format
Book
Language
English
Published/​Created
Boston : New Harvest/Houghton Mifflin Harcourt, 2013.
Description
xv, 224 pages, 4 unnumbered pages of plates : illustrations ; 24 cm

Availability

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Location Call Number Status Location Service Notes
Engineering Library - Stacks HB615 .K353 2013 Browse related items Request

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    Subject(s)
    Summary note
    "Get Big Fast and Do More Good" is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots. Ido Leffler and Lance Kalish, two 29-year-old Australians with very different back-grounds and skills, cofounded their company in 2006 with little more than a dream--and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accom-plished it all while maintaining solid principles, investing in meaningful business relation-ships, giving back to the community, and still making it home in time for dinner. The authors started their business with nothing but chutzpah and great instincts for products with potential. They've since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trust-ing partnership coupled with a great sense of humor.
    Notes
    Includes index.
    Bibliographic references
    Includes index.
    Contents
    • And in the beginning
    • Time to ride
    • The secret formula
    • Partnership
    • Yes who?
    • Catching your wave
    • The investor dating game
    • The nuts and bolts of getting people to care
    • The most screwed-up screw-up
    • Putting it all together
    • The letting go chapter
    • Conclusion: Riding the momentum.
    ISBN
    • 9780544114487
    • 0544114485
    LCCN
    2013010481
    OCLC
    836748313
    Statement on language in description
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