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Get big fast and do more good : start your business, make it huge, and change the world / Ido Leffler and Lance Kalish.
Author
Leffler, Ido
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Format
Book
Language
English
Published/Created
Boston : New Harvest/Houghton Mifflin Harcourt, 2013.
Description
xv, 224 pages, 4 unnumbered pages of plates : illustrations ; 24 cm
Availability
Copies in the Library
Location
Call Number
Status
Location Service
Notes
Engineering Library - Stacks
HB615 .K353 2013
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Details
Subject(s)
Entrepreneurship
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New business enterprises
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Social responsibility of business
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Related name
Kalish, Lance
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Summary note
"Get Big Fast and Do More Good" is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots. Ido Leffler and Lance Kalish, two 29-year-old Australians with very different back-grounds and skills, cofounded their company in 2006 with little more than a dream--and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accom-plished it all while maintaining solid principles, investing in meaningful business relation-ships, giving back to the community, and still making it home in time for dinner. The authors started their business with nothing but chutzpah and great instincts for products with potential. They've since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trust-ing partnership coupled with a great sense of humor.
Notes
Includes index.
Bibliographic references
Includes index.
Contents
And in the beginning
Time to ride
The secret formula
Partnership
Yes who?
Catching your wave
The investor dating game
The nuts and bolts of getting people to care
The most screwed-up screw-up
Putting it all together
The letting go chapter
Conclusion: Riding the momentum.
Show 9 more Contents items
ISBN
9780544114487
0544114485
LCCN
2013010481
OCLC
836748313
Statement on language in description
Princeton University Library aims to describe library materials in a manner that is respectful to the individuals and communities who create, use, and are represented in the collections we manage.
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