Understanding media; the extensions of man [by] Marshall McLuhan.

Author
McLuhan, Marshall, 1911-1980 [Browse]
Format
Book
Language
English
Published/​Created
New York, McGraw-Hill [1965]
Description
xiii, 364 pages 19 cm

Availability

Copies in the Library

Location Call Number Status Location Service Notes
Forrestal Annex - StacksP90 .M26 1965 Browse related items Request
    Marquand Library - Remote Storage (ReCAP): Marquand Library Use Only2004.607.1965 Browse related items Request

      Details

      Subject(s)
      Series
      McGraw-Hill paperbacks [More in this series]
      Bibliographic references
      Bibliography: p. 361-364.
      Contents
      • Medium is the message
      • Media hot and cold
      • Reversal of the overheated medium
      • The gadget lover: narcissus as narcosis
      • Hybrid energy: Les Liaisons Dangereuses
      • Media as translators
      • Challenge and collapse: the nemesis of creativity
      • The spoken word: flower of evil?
      • The written word: an eye for an ear
      • Roads and paper routes
      • Number: profile of the crowd
      • Clothing: our extended skin
      • Housing: new look and new outlook
      • Money: the poor man's credit card
      • Clocks: the scent of time
      • The print: how to dig it
      • Comics: Mad vestibule to TV
      • The printed word: architect of nationalism
      • Wheel, bicycle, and airplane
      • The photograph: the brothel-without-walls
      • Press: government by news leak
      • Motorcar: the mechanical bride
      • Ads: keeping upset with the Joneses
      • Games: the extensions of man
      • Telegraph: the social hormone
      • The typewriter: into the age of the iron whim
      • The telephone: sounding brass or tinkling symbol?
      • The phonograph: the toy that shrank the national chest
      • Movies: the reel world
      • Radio: the tribal drum
      • Television: the timid giant
      • Weapons: war of the icons
      • Automation: learning a living.
      Other title(s)
      Extensions of man.
      LCCN
      64016296
      OCLC
      1128634
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