Uber Vietnam: A Question of Income

Author/​Artist
Pham, Tom [Browse]
Format
Senior thesis
Language
English

Availability

Available Online

Copies in the Library

Location Call Number Status Location Service Notes
Mudd Manuscript Library - StacksAC102 Browse related items On-site accessReading Room Request

    Details

    Advisor(s)
    Bhatt, Swati [Browse]
    Department
    Princeton University. Department of Economics [Browse]
    Certificate
    Princeton University. Program in Finance [Browse]
    Class year
    2017
    Restrictions note
    Walk-in Access. This thesis can only be viewed on computer terminals at the Mudd Manuscript Library.
    Summary note
    Uber's entrance into the Vietnamese market has been controversial and disruptive. The company has faced a multitude of challenges in its attempt to increase market share, while trying to encourage more drivers to sign up for the platform. Given these difficulties, this study aims to investigate the question of income for Uber drivers in Vietnam by (1) comparing full-time and part-time drivers, (2) comparing actual and predicted income, (3) comparing drivers and the average Vietnamese worker, and (4) looking at the behavior of Uber drivers in Vietnam. These four questions will then assess the potential success and feasibility of Uber in Vietnam. This study uses a dataset obtained from Uber drivers and partners in Vietnam that includes over 13,000 observations over 50 weeks. Findings from this paper include (1) part-time and full-time drivers have similar hourly earnings, trips per hour, and ratings, (2) part-time drivers have higher income variance than full-time drivers, (3) full-time drivers are more tenured than part-time drivers, (4) Uber drivers earn more than the average worker in Hanoi and in the state sector, (5) Uber drivers have higher actual earnings than predicted earnings from the financial model, and (6) driver hourly earnings are positively affected by tenure and utilization rate. These findings suggest that the vehicle-financing scheme and Uber could ultimately find success in Vietnam and that similar workers who are willing to work longer hours should look to move into the transportation industry where hourly earnings are higher.
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    Supplementary Information